Client:
Field:
Year:
2024
Website:
Ossicone Studio partnered with Ekimetrics to create a dynamic motion design explainer for One.Vision, a cutting-edge Marketing Mix Modeling (MMM) platform. The platform helps businesses optimize their marketing investments by providing deep insights into ROI, forecasting, and scenario planning.
Process:
We delved into One.Vision’s powerful features, such as the ability to measure performance across multiple levels of the marketing funnel, optimize budget allocation, and simulate forecasts under various constraints.
The narrative was structured to highlight key benefits like real-time performance insights, autonomous model-building, and comprehensive data integration.
The explainer incorporated clean visuals and intuitive animations to represent complex data, such as performance dashboards, multi-KPI forecasting, and optimization at granular levels. The sleek design reflected the platform's agile and scalable nature.
After gathering feedback, we fine-tuned the visuals and narrative, ensuring the explainer effectively communicated One.Vision’s ability to empower teams and drive tangible business impact.
